Thursday, July 15, 2010

Old Spice's manly man is marketing at it's best

When was the last time you were actually looking forward to a commercial? How about willingly searching for a commercial? By now, you have seen at least one commercial from Old Spice, the men's deodorant and fragrance company where a confident, fit, shirtless and self-absorbed manly man asks women "Does your Man looks like me? No. Can he smell like me? Yes." The television commercials are a hit and the internet spots are popular as well. What was once a product deemed for the older clientele of manhood has now found new life with their new advertisements and it's marketing genius through social media sites such as YouTube and Twitter.

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Back in the days (1992?)

Back in the days (1992?)
Cal Poly Black Male Support Group