Thursday, July 15, 2010

Old Spice's manly man is marketing at it's best

When was the last time you were actually looking forward to a commercial? How about willingly searching for a commercial? By now, you have seen at least one commercial from Old Spice, the men's deodorant and fragrance company where a confident, fit, shirtless and self-absorbed manly man asks women "Does your Man looks like me? No. Can he smell like me? Yes." The television commercials are a hit and the internet spots are popular as well. What was once a product deemed for the older clientele of manhood has now found new life with their new advertisements and it's marketing genius through social media sites such as YouTube and Twitter.

To read the entire article click here

Friday, July 9, 2010

Cavs owner not happy with Lebron

To say Cleveland Cavs owner Dan Gilbert is not happy with the choice Lebron James made in the ESPN spectacle of announcing his intention to join the Miami Heat is an understatement. Gilbert's comments resonate as if his ungrateful child left his home and never bothered to thank him for the love and support he received.
Dan Gilbert is on record saying to The AP that it's "accountability time" for (Lebron) James. "He (Lebron) has gotten a free pass," Gilbert said in a phone interview with The AP. "People have covered up for (Lebron) for way too long. Tonight we saw who he really is."

Gilbert even went as far to say that Lebron quit on his team during this year's playoffs. "He quit," Gilbert said. "Not just in Game 5, but in Games 2, 4 and 6. Watch the tape. The Boston series was unlike anything in the history of sports for a superstar."

Perhaps the most surprising statement Dan Gilbert gave is his proclamation of a championship for the Cavs before the Miami Heat will obtain one. "We will win a championship before (the Heat) do." Gilbert continues "It's not about him leaving, It's the disrespect. It's time for people to hold these athletes accountable for their actions. Is this the way you raise your children? I've been holding this all in for a long time."

To read the entire article click here.

Photo: AP/ESPN
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Back in the days (1992?)

Back in the days (1992?)
Cal Poly Black Male Support Group